COMPANY PRINCIPLES

WE HAVE COMMON GOALS AND VALUES
We are committed to a social market economy and the democratic process needed to achieve this. We view efficiency, diligence and competence as three fundamental principles for future decision making.

WE DESIRE TO BE SUCCESSFUL
Only on this basis are we able to secure our long-term survival.

WE ARE PRAGMATIC
Flexibility is the key to our success and we are always open to new ideas and proposals. Our constant evaluation of existing measures provides us with the perfect platform for continuous improvement.

WE KNOW WE WILL FACE GOOD TIMES AND BAD TIMES
It is up to us to jointly master the two with the awareness that other days will return. We prepare ourselves for such developments by constantly monitoring our reserves and committing to controlled growth only.

WE PROTECT THE ENVIRONMENT
Motivated by our firm inner belief, we strive to incorporate our environmental principles into our everyday business. This includes satisfying the needs of our oceans and seacoasts, as well as the conservation of surrounding landscapes. We are aware of our shared responsibility for shaping the future; for this reason we act accordingly.

WE WISH TO NURTURE OUR INTERNAL AND EXTERNAL RELATIONS
Maintaining long-term contacts on a personal and friendly basis is essential for success within our industry and we – shareholders, managers and employees – know the importance of being available for discussions with our customers at all times.

WE CONCENTRATE INTENSIVELY ON SERVICE TO OUR CUSTOMERS
For reasons of risk and overdependence our customer base consists of a vast array of companies and individuals. Our dynamic approach to satisfying customer needs reflects this diversity and is something we continue in the future.

WE FACE OUR CUSTOMERS POLITELY, CREATIVELY AND CONSTRUCTIVELY
We are responsible for being honest and treating people fairly. Decisions and proposals which we present to our partners must always be such that they are valid for us too.

OUR PERFORMANCE MUST COMPLY WITH THE REQUIREMENTS OF OUR CUSTOMERS
The quality of our service is a decisive factor for customer retention. Our associates and employees think project-orientated, and act customer- and market orientated, because our clients are entitled to it.

WE HANDLE OUR WORK COMPETENTLY AND PROFICIENTLY
We are eager to offer our customers better service and know-how than they are accustomed to from other companies. We follow our competitors closely, as it is important to know what they are planning. We treat them in fairness.

WE HAVE TO IMPROVE OUR OWN ORGANISATION CONTINUOUSLY
technically as well as commercially. To aim for the best, means for us to concentrate on our strengths. Consequently, we are open, creative and ready for constant improvements.

WE OPERATE COST EFFECTIVELY
We do not exercise unproductive office administration, but work effectively, organised and cost-consciously. Market orientation governs our daily work.

WE OFFER OUR EMPLOYEES TARGET-ORIENTED EDUCATION AND TRAINING
This enables us to keep pace with the latest technical, economic
and social developments. We respect and honor the achievements of our employees, regardless of position, age or gender.

WE KNOW THAT OUR EMPLOYEES ARE OUR MOST VALUABLE ASSET
The realisation of our principles depends on the loyalty and honesty of these individuals and it is our best interests for employees to maintain a positive and open attitude to their work. This is based on trust and the cooperative working relationships of all colleagues concerned.

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